So reports are in that The Golden Compass fairly tanked in the box office this past weekend. MTV suggests this means there won’t be a sequel.

According to CNN, “Parents with children accounted for half of the film’s audience, so New Line is counting on family crowds that flock to theaters over the holidays to keep the movie afloat, Mittweg said.”

It’s reported, though not officially, that the other half of the film’s audience consisted of hipster Evangelicals, who were eager to ‘participate in the conversation’ as well as reject the burden of previous boycotts.

However, the parents with children hustled out of the theaters for ice cream or dinner elsewhere, leaving the hipster Evangelicals to talk only to each other. As usual.